So, it is a reality. May 25 came. GDPR took effect. Most of the organizations databases shrunk immensely (unless these organizations were really thorough and did a great job during years cleaning their email lists and only keeping those with consent). All people realized how many organizations had their data and used this occasion to massively and passively unsubscribe from a huge number of lists. We all had a good laugh reading all those “ex-lovers” titles – “we’ll miss you!” and “don’t leave us” and “let’s be friends”. That was fun. What now?
It’s not a news anymore that people today choose and buy experiences, not products or services, and the advancements in technology increase both customer expectations and space for businesses to wow them. The potential of wowness (what a word, huh? Does it even exist? Well it does now 😊) is like rivers in Spain: it suddenly bursts its banks after some generous precipitations in form of new disruptive technology, and then quite quickly dries out when the technology becomes a new normal.
Companies must have their eyes open to catch this wave, and jump on top of it just in time to leverage the disruption and get their brands associated to it while it’s still cutting edge and cool.