While the holiday blues is still dominating our mood and we have just finished putting away the Xmas decorations, we are starting to be swamped with news of a flu outbreak, at least for those of us in the northern hemisphere, after all it is January! Oh, the joys of winter!
How to ace customer journey to – and from- Black Friday and Cyber Monday
When I think of Black Friday it comes to my mind the hordes waiting in lines for Macy´s doors to open, or people fighting over to see who gets the last coat on the rack; only to get home and realize that it doesn´t fit or that the color is not as nice as it seemed during the fight with the other 3 people that also wanted it. Anything wrong with this picture? This used to be true, yes, but back in the 90´s; that is, a last century memory! Nowadays the scenario is very different from this one because brick-and-mortar retail shopping is quickly giving way to the digital shopping. The pains that come with it, however have not changed much. Ok let me rephrase that. They have changed immensely in the sense that last century´s problems are still pretty much an issue and online shopping is just adding up to that.
Businesses can only be successful if they have happy customers. I dare say that you have thought a few times at least, about how your business would benefit from a customer engagement solution. However, you´re still questioning whether a contact center is really what you need to improve your relationship with your customers? Let me tell you that Altitude is celebrating its 25th anniversary this year and that we have, over the years, helped all types of business, regardless of size or industry, to give their customers the best experience!
See how Logic, a logistics company, uses the Altitude Xperience solution to engage with its customers.
Altitude is celebrating its 25th anniversary! For the past 25 years we´ve imagined, brought to life, installed and implemented solutions, first for call centers, then for contact centers, and now working on the new wave.
Together with our customers we´ve been able to accumulate knowledge and expertise that we use to keep improving and innovating. And how do I know this you wonder? I know it because I´ve been here for 19 of these 25 years! I do dare to say that the key to our success is due to the people who work here and the commitment they have with the other people: both the agents that use our software and the customers that interact with the contact center. It´s not rocket science, nor big news to anyone in the contact center business that there is an increasing focus on replacing human agents with “machines”. However, I strongly believe that machines won´t be able to feel something very human: empathy, at least not in the near future. Yes, I´m well aware of the technological advances, Big Data, AI, and an ever growing list of great technologies, but here at Altitude, we have people´s well being into account in everything we do.
Customer engagement is all about the emotional and psychological attachment of customers to a brand, company, or product.
According to a study made by Gallup “Customers who are fully engaged represent an average 23% premium in term of share of wallet, profitability, revenue and relationship growth compared with the average customer.”
Unlike the idyllic, festive, and calm scenario that the idea of Xmas brings into the mind of all of us, for the most part of businesses it is quite the opposite. According to Statista, the holiday season accounts for 20% of the retail Industry´s annual sales, and can account for as much as 30% of an individual retailer´s total sales. Things do get hectic.
Which of us doesn’t have a pet hate for those annoying people that call us at the most inappropriate times, such as the middle of dinner, to sell us something that we couldn´t care less about?
Are your contact center agents still greeting your customers with this line?
Are you undecided about the routing strategy that you should use to meet the current needs of your business?
According to an American Express survey, 99% of consumers surveyed say that getting a satisfactory answer or being connected to someone knowledgeable (98%) are the most important prerequisites to a great customer experience.