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Are your customers in love with your company?

21/06/18 17:47 Célia Cerdeira

Customer engagement is all about the emotional and psychological attachment of customers to a brand, company, or product. 

According to a study made by Gallup Customers who are fully engaged represent an average 23% premium in term of share of wallet, profitability, revenue and relationship growth compared with the average customer.” 

Has your team already moved towards GDPR compliance? Training will push them to!

07/06/18 13:14 Product Marketing

This is our final goodbye! Do not leave us, please  Let´s communicate betterStay with us, you won't regret it! Stay in my inbox! DELETION NOTICE!! Welcome to the amazing GDPR!  

These are just a few examples of email subjects that clogged the inbox of every European citizen with an email address and a phone last week. I´m sure you were no exception as it was nearly impossible to stay away from all the references to GDPR. 

GDPR is a reality. What now?

25/05/18 17:59 Natalia Bochan

So, it is a reality. May 25 came. GDPR took effect. Most of the organizations databases shrunk immensely (unless these organizations were really thorough and did a great job during years cleaning their email lists and only keeping those with consent). All people realized how many organizations had their data and used this occasion to massively and passively unsubscribe from a huge number of lists. We all had a good laugh reading all those “ex-lovers” titles – “we’ll miss you!” and “don’t leave us” and “let’s be friends”. That was fun. What now?  

High Stakes Game - Keeping Your Data Safe in A Post GDPR World

03/05/18 18:35 Mário Silva Pereira

Data protection has always been important. Now it’s becoming urgent. The enforcement of the European General Data Protection Regulation (GDPR) from May, coupled with the continued growth in data breaches is driving the adoption of better data protection technology. Data is the lifeblood of companies: personal data, financial data, intellectual property, all are critical for your organization.

What we brought to our customers in 2017 (and a sneak peek of what’s to come!)

10/04/18 17:48 Mário Silva Pereira

Hey, it seems that it was just yesterday that we were ladling out “Happy New Year” and today Q1 is already over! Time flies, huh? So, we thought: great time to look back at 2017 and further ahead into 2018 and share with you some of the great achievements that we brought to our customers, partners, and the industry last year.

Keep your Business on top of the WOWness wave

03/04/18 12:12 Natalia Bochan

It’s not a news anymore that people today choose and buy experiences, not products or services, and the advancements in technology increase both customer expectations and space for businesses to wow them. The potential of wowness (what a word, huh? Does it even exist? Well it does now 😊) is like rivers in Spain: it suddenly bursts its banks after some generous precipitations in form of new disruptive technology, and then quite quickly dries out when the technology becomes a new normal.

Companies must have their eyes open to catch this wave, and jump on top of it just in time to leverage the disruption and get their brands associated to it while it’s still cutting edge and cool.

Ethics for the machines

23/03/18 11:02 Ricardo Santos

Will the machines save us or kill us all? – that is the question. While many are thrilled with the latest AI breakthroughs and dream of a shinning AI-powered world, others, like Bill Gates, Elon Musk, Steve Wozniak and the late and legendary Stephen Hawking, expressed concerns about the evolution of the machines and warned about an apocalyptic future.

Can a Contact Center be a “Deep Learner”?

27/02/18 15:01 Ricardo Santos

Once upon a time there was a 1400-year-old game called “Chess” and the world chess champion, Garry Kasparov, loosing against an IBM supercomputer called “Deep Blue”.

This was in 1997. Since then the artificial intelligence (AI) love with chess has never vanished, with the machines becoming more skillful and playing tournaments between themselves.

How to Create Business Value While Ensuring GDPR Compliance. The Altitude Case Study

22/02/18 10:47 Susana Oliveira

Altitude is committed to create value for its customers while executing on its own European General Data Protection Regulation (GDPR) compliance program. Companies can miss that there are benefits from a GDPR program. For Altitude it is an opportunity to build customer trust, improve customer relationships, establish better data controls, and improve internal data handling and availability. A GDPR program can be an opportunity to embark on a wider data transformation that will benefit the whole business.

Deep Art: creative neural networks

18/01/18 16:23 Ricardo Santos

I remember a painting professor I had telling the class: “forget the contours, contours are in your brain, not in reality. Painting is a visual interpretation. You don’t paint a chair, you find a solution, in canvas, for the colors, light and shadows you observe, ignoring if they seem a chair or a train. If you do it right, in the end you’ll get a chair”.

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