“Without big data, you are blind and deaf and in the middle of a freeway.” – Geoffrey Moore
Mass marketing days are gone! Your customers now expect highly personalized, individual attention when they contact your company. Companies can benefit from the Big Data available for each customer to be able to increase the personalization from one interaction to the next. Nowadays you can Use Big Data for a continuous, incremental enhancement of the customer journey to improve the outcome of the customer experience.
Keep reading to find the 3 key principles that you cannot miss.