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Célia Cerdeira

Célia has been part of product marketing team at Altitude for the past 5 years. Her focus area is the improvement of the customer journey and the adoption of customer centric measures for companies to engage with their clients. You can reach Célia at celia.cerdeira@altitude.com

Célia fait partie de l’équipe Marketing Produit chez Altitude depuis maintenant 5 ans. Son domaine d’expertise est l’amélioration du parcours client et l’adoption de stratégies centrées sur la satisfaction client par les entreprises pour pouvoir les fidéliser.

Recent Posts

Three Principles to Design the Customer Experience Using Big Data

01/09/16 17:12 Célia Cerdeira


“Without big data, you are blind and deaf and in the middle of a freeway.” – Geoffrey Moore

Mass marketing days are gone! Your customers now expect highly personalized, individual attention when they contact your company. Companies can benefit from the Big Data available for each customer to be able to increase the personalization from one interaction to the next. Nowadays you can Use Big Data for a continuous, incremental enhancement of the customer journey to improve the outcome of the customer experience.

Keep reading to find the 3 key principles that you cannot miss.

Automation is the future of contact centers, but human still rocks!

29/06/16 16:45 Célia Cerdeira

What would you define as the top priorities for the success of your contact center business?

If customer centricity and customer experience are not on top of that list, there´s little or no chance of you being able to successfully engage with your customers.

Can You Take a Wild Guess of Which is the Most Successful Smart City in the World?

07/06/16 09:52 Célia Cerdeira

Disneyland is the correct answer in case you got that wrong!

Even though it´s kind of hard to believe, it is a real city, and a very big one. Disneyland is the world´s most multicultural city, both in terms of habitants and visitors. They have it all, from mice to ducks, not forgetting the lions and humans.

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